When I first started Bangsarbabe.com, I never expected it to grow to the size it is today. It’s been a blessing and I’m eternally grateful to rif, my fans and the people and organisations who believe in the Bangsar Babe brand.
Blogging and managing my social media channels while having a full time job has been tough; especially since I took on my current role in my organisation two years ago. On top of that, the blog’s growth rate makes it hard for me to keep up and I’ve had to miss out on events and PR sessions since these usually fall during work hours in the week.
I am also aware that my constant MIA status has caused many PR practitioners to judge or misrepresent me to their clients. To a point some clients came up to confront me on those allegations. To those PR people in mention, please refrain from making up stories about me to answer to your clients, especially when you did not extend the invitation to me in the first place. #NotCool
At the office, I juggle with people politics, false accusations and a growing workload – the last issue being a common case in an organisation such as mine, where you need to make up for your co-worker’s slack. I have grown to realise that you have to be of the right gender and of course, colour, to make it to the top. Or you end up working and making up for your co-worker’s incompetence like what I do on a daily basis. So while my blogging peers go for awesome events and travel as and when they please, I’m busy prepping brand campaign strategies, meeting with the agencies, travelling for work conferences, having internal alignments and of course, taking sh*t from people.
By the time I’m done at the office, all I want to do is crawl into bed with a stiff drink in hand. But I pull myself together and drag myself to the computer to work on the blog. It’s worth the hard work – the late nights editing photos, understanding the brands I collaborate with, catching up on the latest digital marketing trends and curating content for my blog the following day. And it still is. Watching the Bangsar Babe brand grow this much motivates me to work harder and take it to greater heights.
Who would have known, a girl’s food and travel journal would evolve to what it is today. And there’s a huge sense of satisfaction is growing a brand I call my own. It’s a much greater feeling compared to one I have (or lack) for the company I work for.