Today’s fashion update is a combination of fashion and sports, featuring Puma’s range of clothes, shoes and accessories for Q3. Puma has adopted a new tagline – FOREVER FASTER – evident in the brand’s direction for 2014 and forward. Working out has always been deemed boring so we decided to incorporate a bit of fun and sexy in it. Hence the concept “Who says working out has to be boring?”

This collection is Brasil-inspired, with tropical elements and bright colours. So ladies and gentlemen, boys and girls, below is a fashion spread of the new Running + Fitness apparel from Puma, available in stores this June 2014.

Brighter. Bolder

Design inspired by Brasil’s rainforests

Wassup?

Better performance. Better agility

Making a statement…

…With bold colours

Staying focused

Aim to be better. Aim to be faster

#keeprunning

Nightcat Jacket (available mid-July 2014)

Apparel: PUMA
Photography: Mobster Studio
Model: Bangsar Babe
Concept: Jien Low