Today’s fashion update is a combination of fashion and sports, featuring Puma’s range of clothes, shoes and accessories for Q3. Puma has adopted a new tagline – FOREVER FASTER – evident in the brand’s direction for 2014 and forward. Working out has always been deemed boring so we decided to incorporate a bit of fun and sexy in it. Hence the concept “Who says working out has to be boring?”
This collection is Brasil-inspired, with tropical elements and bright colours. So ladies and gentlemen, boys and girls, below is a fashion spread of the new Running + Fitness apparel from Puma, available in stores this June 2014.
Brighter. Bolder
Design inspired by Brasil’s rainforests
Wassup?
Better performance. Better agility
Making a statement…
…With bold colours
Staying focused
Aim to be better. Aim to be faster
#keeprunning
Nightcat Jacket (available mid-July 2014)
Apparel: PUMA
Photography: Mobster Studio
Model: Bangsar Babe
Concept: Jien Low
