Public Relation 101
I love working with people and brands; even more so when it’s a fun campaign as that’s when I get to be my most creative. If you’re interested in collaborating with me, here are some pointers on how I’d like to be approached. š
Addressing my name
As a blogger and social media personality, people sometimes forget that Iām a person too. I would really appreciate it if I was treated with respect, so please address me by my name (Sue Lynn) instead of generic greetings like āDear Bloggerā. This way, I’m more likely to respond better.
Familiarise yourself with my brand
For the sake of both our interests, pleaseĀ take the time toĀ familiarise yourself with my blog before deciding if I’m a good fit for you. Thereās no point broadcasting your email to every blogger in your database, in hopes of landing a few who are interested.
Keep it short, sweet and simple
Do make your email succinct with information and images that will appeal to me and my readers. If Iām interested, you can share more details in a follow up email.
Be nice, personalise
I’m more receptive if youāre friendly to begin with, so I reckonĀ it canāt hurt to write me a more personal email? Besides, nobody likes to be treated like a robot. š
My readers come first
I try to give my readers valuable and honest content that theyāre going to enjoy. So before you send me an email, make sure you have something that is going to interest me and my readers.
Send a reminder
If you sent me an email about something you thought Iād be interested in, drop me a reminder in a week if you havenāt heard back. Thereās no need to send more than one reminder.
Last minute notices
I know you PR people are busy, but last minute notices aren’t cool. Especially when I’ve taken the time to reply to your emails and sort my (busy) schedule out for you. Please respect my time, as I respect yours.
Paid Content
I accept paid content cautiously. If youāre interested, please contact me to discuss matters.