Going Up – “To be the best, you need to play with the best.”
Noun: Appreciation; the Oxford dictionary defines “appreciation” as, the recognition and enjoyment of the good qualities of someone or something, or gratitude for something.
This year, the Bangsar Babe team (Sue Lynn and myself) paid tribute to all our sponsors and those that have worked with us throughout these years via an appreciation event, in conjunction with Bangsar Babe’s 8th Anniversary. And we did it with style.
As mentioned countless times in my previous year end notes here and here, we always strive to improve. While I do acknowledge that introducing new products such as an app or newsletter would be the way forward, I am also aware that it wasn’t the right time for us to proceed.
We still needed to improve on certain areas and I will not launch a product that is half-baked.
When I mooted the idea of a year-end event in January 2015, for the sponsors, advertisers and PR practitioner who supported the course of Bangsar Babe, it wasn’t very well received.
Why? “It was too difficult.”
Why was it too difficult? … Because of my high standards, apparently. I wanted the event to have a few key elements; classy, exciting, and most importantly, memorable. How did we achieve those elements? I demanded for nothing but the best from our suppliers and most important of all, ourselves.
I macro manage. I micro manage. I left nothing to chance. I wanted the best food prepared by the best chef we knew. I wanted to pair the best food with the best cocktails, prepared by the best mixologists in Malaysia, I wanted the best desserts, the best videographer…well like I mentioned earlier; nothing but the best.
Here are some photos and the video of what I would call the “Social media event of the year”.
Was it worth it? As you can see from our tired but happy faces, YES!
Social media advertising in Malaysia is still at an infant stage. While I have stressed to many of our advertisers that we are not a salesman, they still demanded for more. What did we do? We came up with something innovative – by creating both consumer and supplier demand for our client. I won’t go into specifics but do approach us ([email protected]) if you are interested.
Today, I am delighted to re-announce that Bangsar Babe will be going commercial. We will offer a host of products, namely, social media management, blogger engagements, social media advertising, digital strategy, digital branding, and many more. And rest assured, we always ensure there is a twist to it.
Take social media management as an example – not only do we manage your social media platforms for you, we also offer crisis management. One of Sue Lynn’s expertise during her tenure as a corporate communication and branding specialist.
While we’re not often seen in the social media circles, it doesn’t mean we’re not paying attention. We pay plenty of attention (we keep our ears on the ground) we always hear “things”, nasty things. How is it possible for Bangsar Babe to have more than 400,000 fans on Facebook?
Yes, WE can! And we would like to thank all Bangsar Babe’s fans and friends who have supported us throughout these years. Here is a print screen of our organic grown. FYI, we do not have the funds to “push” our Facebook page. 😉
What else did we improve on this year?
1) Photography – A huge thank you to Panasonic for engaging in Bangsar Babe as their influencer. They have one of the best cameras in the market and when teamed with the awesome Lumix lens, the images are considerably better.
2) Writing – It is hard to quantify how we have improved in this area, but if you didn’t already notice, we have done minor adjustments on the way we curate our content, resulting in 10 times more shares on our social media.
3) Trademark – This is our proudest moment to date and we owe it all to Longwood Assets.
4) Collaboration with Haig Club
5) Feature in our favourite magazine – FHM
A good businessman knows that money is King. Get the business and you get the dough, but a GREAT businessman knows that a prodigious business needs good support. Support from Human Resource, Legal, Finance, Marketing, Operations, and IT department. That is what we aim to achieve as a solutions provider, hence the trademark. We wanted to protect our brand legally before embarking into the business world.
I would just like to end my year-end note with a quote from a smart guy. Some say he is rich – Mr. Bill Gates.
“If your business is not on the Internet then your business will be out of business”.
Thank you all for your support and I wish you a Happy New Year!